Tuesday, October 28, 2014

Would You Drive Your Customers Around In An Old Jalopy?

Do you upgrade your car every few years?  Why?

It's likely that you don't drive an old jalopy to work every day.   Why not?  When did you last upgrade your car?   How often do you trade in what you're driving for something newer?  More reliable?

If it runs, and it can get you from Point A to Point B, why wouldn't you drive a jalopy to work every day?

Because it's not reliable?  Because it's not safe?  Because your professional image matters?

So, my question is, why wouldn't you upgrade your phone system on a regular basis?  

Perhaps it doesn't make sense to upgrade your phone system for your business every 3-5 years as you would with a car.   It does, however, make perfect sense to upgrade your phone systems every 7-10 years at maximum.

Why?  Because in today's B2B marketplace, your phone system is the front door of your business.  It is the first point of entry for most of your customers and clients when they are engaged in the act of conducting business with you and your team. 

"Wait, isn't my website my front door?" you ask. 

The answer is, very simply and quite resoundingly, NO.   Your website is the welcome mat for your business.   Your website is where a prospective customer, client or partner stands to evaluate the exterior presentation of your business and to decide whether it's worthwhile, or safe, to enter your abode.

Your phone system is the key component of the hospitality of your business.  It is where your guests are greeted, made to feel welcome and comfortable.   It is where they can engage on a personal level with your brand, your expertise and your fantastic staff.  At least, that's the hope.

So, why don't we pay better attention to our phone system?  I can't tell you the number of companies that I interact with on a daily basis who minimize the importance of this component of their business presence.  

I spend a lot of my day on hold.   I've memorized 90% of the stock tunes that are played on the major phone systems canned music on hold applications.   Music on hold is nice.  It's definitely much more welcoming than the cold, dead silence that many companies still greet their customers with.

Interestingly, studies have found that people don't like silence.  There is even a name for this condition: Sedatephobia.  Many experts believe that in our modern society the inundation of media such as radio, television and other self-selective audio and visual pass times have created a wide-spread fear of silence in the American populace.   

With this being the case, why would you leave your customers alone when they're reaching out to you?   Music at least is soothing, if a bit monotonous.   

There are other options in today's modern telephony equipment such as Marketing on Hold that provides companies a great opportunity to engage their clientele in their brand, while assuaging feelings of unease, restlessness and disconnection they are apt to feel when greeted with utter silence.

When upgrading a car, cool new features such as parking auto-assist, projected HUD and built-in gps are all compelling reasons to upgrade to something more modern.   Why don't business purchasers pursue the same covetousness in the technology of their communications systems as they would when buying a new car?

Truly, I haven't discovered an answer to that yet.  When I do, I'll be counting my dollars all the way to the bank!

The other, and most compelling reason for someone to trade in their car and get something new is reliability.

Mechanical systems break down over time, and require on-going maintenance.  Culturally we have departed from the maintenance mindset and have the fiscal wherewithal to acquire our way out of maintenance, which is why the average American acquires a new vehicle every 6.4 years.  

We drive our phone systems daily.  In fact, it's arguable that we utilize our phone systems more heavily than we do our vehicles.  In our daily commute we drive to work, and drive home.   We spend 8 hour a day on average taking and making calls at some level, to drive our businesses forward.

With how critical communication is between our businesses and our customers, I would hazard a guess that you would want your phone system to be just as, if not more, reliable than your vehicle.

What are your thoughts?




Wednesday, October 8, 2014

Digital Phones v. IP Phones - "What's Best?"

Today I was asked by a prospective client what the difference between a digital phone and an IP phone really is.  This is an issue that frequently arises as we work with companies looking for good information as they search for the right solution for their current phone system upgrade or office relocation project.  Many of my clients want to know what would make one type of solution a better fit for them over the other. 

I will not attempt to raise either solution as one being the dominant choice over another.  As with most things in life, if you encounter someone advocating an absolute position about anything, there’s a good chance they have a financial stake in being as vociferous as possible about the position they are representing.

In reality, as in life, the answer to the question “What’s best?” is typically circumstantial on a variety of factors.  The question shouldn’t be “What’s best?” rather than “What’s best for me?”

Since you – and your business - are a unique entity I highly encourage you to proceed with great caution in engaging with any vendor that advocates any universal application to anything as being “the best.”
With that said, below you will find what I hope to be an unbiased representation of the differences between digital and IP phone solutions.  If you have any questions, please don’t hesitate to contact me.

Transmission

Digital Phones:

Digital telephones are the direct descendant of analog telephones.  Digital phones convert the analog voice signal into a digital signal (“1”’s & “0”’s) and transport the signal across the connected line and then decode that signal as sound at the other end. This means whatever is encoded at one end is exactly the same as what is decoded at the far end. The digital signal utilizes a unique communications protocol, such as DCP, to control the transmission of the signal.  Additionally, the protocol carries programming codes to the PBX that reference additional features available on the system.  Many businesses use digital telephony, commonly called ISDN, but few consumers do. 

Most digital phones are run with proprietary encoding that allows them to only interface with the PBX that they were manufactured to support.

IP Phones:

IP Telephony is a type of digital telephony that uses the IP protocol we use on the Internet. This means that telephone calls can be sent over private data networks and the public internet.  IP phones transmit their data as “packets” of information to their destination.  This transmission requires that the packets be “reassembled” in the order that they were sent in order to reconstruct the voice transmission. 

IP phones use Internet Protocol (IP) in addition with a Media Access Control (MAC) address to communicate with the central communication platform. The combination of the IP (signal) and the MAC address (identity/location) of each device combine to allow the device to be located and delivered the transmission signal.   

You can think of websites that load slowly and certain sections come up faster than others.  While that may be okay for a website, it is definitely not okay for a voice call.  The packets must be received and reassembled in the order they were sent.  Failure to reconstruct those transmitted voice packets lead to voice quality issues, typically from packet loss (not all packets made it to the destination) or due to jitter (an inconsistent stream of data) on the sending or receiving end.

With the increase in the bandwidth availability of providers today, these issues have been largely, though not entirely resolved.

IP phones can be either “proprietary” to communicate with a specific platform or provider, or open-source which allows them to connect to a variety of IP platforms or providers.  Typically proprietary IP phones will have a greater ability for customized feature programming on the platform for which they are designed, and often yield a higher call quality with a proprietary system than an open-source phone would provide. 

Power

Digital Phones:

Digital phones are much more power efficient than IP phones.  In fact, they barely use any power – most of the power used to support a digital phone is supplied over the line itself, typically supplied through a power module installed in the PBX. 

IP Phones:

IP phones consume more power than digital phones.  Typically they have a larger graphical display than a digital phone which requires more power consumption.  As well, the system or PBX the phones are interfacing with do not derive their power from the base unit.  A separate AC plug (brick) or POE (Power over Ethernet) switch is required to power these phones.  Due to the requirement for power delivery to each individual device the overall power consumption of an IP system is much greater than that of a digital system.

Cable

Digital Phones:


Digital phones can be run on a variety of cable types, including RJ45, Category 3, 5, 5e and now CAT6.  Although there is greater versatility in the type of cable that a digital phone can be run over, they are limited in that the digital phone is the only device that can utilize that connection.  Therefore, a separate cable must be run to support a digital phone.  The cost of utilizing the lower categories of cable referenced above often make a digital deployment attractive to businesses looking to minimize construction costs.

IP Phones:

IP Phones must be run over CAT5 (with AC power brick), CAT5e or CAT6 (with AC Power Brick or POE).  Although the type of cable that supports an IP deployment is not as diverse as the flexibility of cable to run a digital system, there are a couple of advantages from a cabling perspective.   

IP phones typically can “piggyback” or “daisy-chain” to another device (computer) allowing a single cable connection to support both the IP phone and the additional device.  This configuration requires a segregated Voice Local Area Network (VLAN) on an internal network to differentiate the voice data from the traditional data of other applications such as web browsing or sending emails, etc. 

Alternatively, an IP phone deployment can be set up on separate (dual) cable configuration to manually separate the voice and data networks, which is the recommended deployment for most companies not employing an in-house IT department or network administrator.

Bandwidth

Digital Phones:

Digital phones do not require any bandwidth on the network (LAN) or on the internet.  They are run across a variety of dial-tone connections including analog lines, T1, PRI and SIP circuits.  They are extremely flexible in the dial-tone configuration they will support, provided the PBX is configured to support the specific connection or dial-tone circuit.

IP Phones:

IP phones do utilize internet and network bandwidth to support their operations.  On active voice calls, most IP phones send a signal varying from low resolution at about 45kbps/sec to high resolution at about 85kbps/sec.   Consequently, as more users simultaneously make calls, the data usage will increase.  Additionally, depending on other network traffic, bandwidth can be “stolen” from the phone and could result in deteriorated Quality of Sound (QOS).

Mobility

Digital phones are not inherently mobile.  This means that the port on the PBX that phone is programmed to is specific to the terminated location.  In other words, if you configure Office A as User A and assign Phone A to that location or port, that is a “permanent” configuration in the PBX until an administrator assigns that port/location/user to a separate location. 

For example, If User A were to be relocated to Office B, an administrator would need to reprogram the PBX to indicate that Office B is now assigned to User A, and reprogram Office A to support the extension/user information for the new employee in Office A.

IP Phones:

IP phones have greater mobility than their digital cousins due to the transmitting protocols combining IP signaling and MAC Address.   An IP phone is programmed with the user information to the device itself, rather than assigned to a port on the system as in a digital deployment, and retains that users information wherever the phone is deployed. 

For example, if User A were to be relocated from Office A to Office B, they would simply take their phone with them and plug it into the cable connection in office B.  The system would then search for the MAC Address of the device on the network, and once located, would deliver the calls to that location without any additional programming on the system. 

This allows for greater mobility for companies that have a need to frequently reassign employees to other physical locations, have higher than average turnover, or have a need to deploy phones to remote locations

Advantages & Disadvantages

In summary, depending on the application of the business utilizing either a digital phone system or an IP system, there are trade-offs to either configuration.  

Digital systems are inherently more stable as there are less points of failure introduced to the system.  With less “moving parts” the integrity of the system as a whole is typically much greater.  Additionally this type of configuration requires less power consumption than a similar IP deployment.  Internal operations are implemented in a “set it and forget it” manner until an employee add, move or change is required.  For companies without remote employees and who have access to separate cabling infrastructure, there are both cost and deployment advantages to a digital phone deployment.

IP systems are by their nature more complex than a digital platform, which is not necessarily a disadvantage.  Selecting an IP phone deployment requires a more diligent and advanced support system to proactively monitor system performance.  IP phone deployments require a comprehensive technical understanding of both internal network administration as well as on-going awareness of bandwidth utilization. 

IP phones require more energy than a comparative digital phone deployment.  They provide a greater flexibility for deployment based on the availability or limitations of single line or dual line cabling infrastructure.  The trade-off is that for companies with decentralized operations (multiple locations, remote employees, home based users, etc.) or with high turnover or portability needs the IP deployment is a great solution.

Phone Systems Today

There are many choices for a great performing phone system in today’s marketplace.  Whether you are looking for IP phones or Digital, there are many available solutions in today’s marketplace, including hybrid solutions that can incorporate both Digital and IP devices. 

Whatever you do, don’t believe that there is no place for digital phones in today’s business climate, or that they are in any way inferior to IP phones.  Although IP phone technology is cutting edge and offers a lot of very cool options, it is not the end-all/be-all of telephony solutions.

I recommend that you work with a consultant that has experience with – and access to – products from both sides of the solution set.  They can help you to understand the advantages and disadvantages of either type of a deployment, and help to make an appropriate recommendation that will allow you to overcome any obstacles you may encounter on the road to effectively implementing your new phone solution.


Brian C. Andersen
October 8th, 2014

Thursday, September 18, 2014

ATTENTION: ComDial DX-80 & DX-120 Admins!

What Have You Loved Most About Your ComDial System?

The ComDial DX-80 and DX-120 operating platforms were originally designed for small to medium sized businesses to have an affordable system with easy-to-use features and functionality.  Many business owners, users and system administrators fell in love with ComDial’s integrated voicemail, live call screening, auto-attendant and other enterprise feature applications.  It was one of the first modular system to allow remote modem access for administrator’s to log in and make configuration changes remotely.  What features have you enjoyed most?

ComDial’s History

Comdial was founded in Oregon in 1977 as a telecommunications research firm, however, from a historical perspective you can say that Comdial’s history dates back to the 1800’s.  When Alexander Graham Bell’s patents expired, two Chicago Bell Telephone employees formed the Stromberg-Carlson partnership, entering the independent telephone equipment market to produce a better telephone.   

In 1982, after several mergers and acquisitions, Comdial became the owner of the Stromberg-Carlson brand after ComDial acquired the telephone manufacturing division of General Dynamics for $53.7 million, gaining the company a major product design and manufacturing operation.  With that acquisition, Comdial gained the heritage and experience of producing the highest quality telephone instruments available.

Throughout the 1990s Comdial was a large manufacturer of telecommunications equipment in the USA.  Some of Comdial's more popular discontinued products include the DSU and DSUII, the Concierge (marketed to hotel/motels), FXT/S, Unisyn, and the Comdial Digitech and Executech systems.

Vertical acquired ComDial in 2005 and continued to market many ComDial systems under the Vertical ComDial brand.

ComDial’s End of Life

As with all great technologies, there comes a point where the advances in today’s technologies outstrips and replaces those technologies we loved in the past.  With most technologies when this happens, you end up with an expensive paper-weight. 


Thankfully, due to the excellent leadership at Vertical, what was a great investment in technology yesterday can be a great trade-in for new technology today.   Vertical has announced a limited time trade-in program for all ComDial Dx-80 and Dx-120 systems still in the market today.  

This Trade-In program expires October 31st, 2014.  

If you would like to have your original investment in ComDial’s technology yield some additional benefits today contact Brian Andersen with Fusion Communications for details.   

Please call 949.385.4925

Wednesday, September 17, 2014

Nortel's "End of Life" and What This Means For YOUR Business

Nortel announced it would cease operations in June of 2009. Following Nortel’s Bankruptcy filing the companies’ holdings were acquired by Avaya, Inc.   In 2013, Avaya announced the “End of Life” for all enterprise communications equipment purchased during the Nortel bankruptcy. The repercussions may be severe on your businesses telecom operations, and expenses. 
Prudent IT Managers and Network Administrators across the country are beginning the process of migrating their telecommunications platforms away from their Nortel infrastructures.  With a host of new technologies and products delivering more feature-enriched applications, Managers and Admins are looking to Fusion Communications for help to find the best equipment for the lowest price.
How Has Telecommunications Evolved Since I Bought My Nortel System?
Enterprises today have greater access to new technology due to the nature of evolving technologies, including telecommunications technology.  From analog and switched key systems to technologies such as T1 PRI’s and Session Initiation Protocol (SIP) for various hybrid and hosted Voice Over IP (VoIP), the telecommunications industry has a variety of new technologies to address today’s business challenges and requirements.
Initially, analog solutions such as Nortel’s Key Telephone Systems were an Enterprises only option. Based on analog copper phone line delivery these Key Systems relied on mechanical switches and wiring that went directly from a central office to the corporate infrastructure.
Key telephone systems were commonplace from the late 1950’s through the mid 1980’s.  Manufacturers such as Inter-Tel began integrating circuits into phone systems, making them less expensive and paving the way for the Private Branch Exchange (PBX). New features and functionality such as Caller ID, Speed-Dialing, and other Enterprise Applications became possible.
 Analog Centrex is a PBX-like phone service dating back to the 1960s. The service was run by equipment managed at the exchange site run by the phone company, with analog phone lines serving as the delivery method. Soon, switchboards were replaced by control consoles and newer types of switches were invented. In the late ‘60s, Bell Labs took over Centrex development while similar services were soon offered. The Integrated Business Network from Nortel, then known as Northern Electric, was one of those. While still in existence, Centrex lines have steady declined in use; there were fewer than 11 million by 2008.
As part of the analog-to-digital evolution, the next step became the Primary Rate Interface (PRI), which supports 24 digital signal paths and are typically delivered via a . Businesses often use PRI services to run their VoIP systems. These, in turn, have promoted the Internet as the primary medium for telecommunications. This is where Session Initiation Protocol (SIP) has come into play, allowing communication sessions to be managed over the Internet, cellular networks, or private data networks within the enterprise.
T1 lines are ideal for digital communications in businesses with high call volumes, such as enterprises, government agencies, internet access providers, or universities.  T1 lines are often associated with high speed Internet.  In today’s environment, although T1’s are still an excellent delivery method for voice services, other methods of internet and data delivery including cable, Ethernet over Copper (EOC) and Fiber are quickly overtaking T1’s as the preferred connectivity for the increased data consumption Enterprises today are experiencing.
How Does New Technology Impact My Cost?
Using a PRI circuit or other connectivity method can in fact reduce costs for the savvy Enterprises of today’s market.. Plain Old Telephone Service (POTS) analog lines vary in cost, but the number needed combined with fees and taxes leads to exorbitant expenses. Depending on your company’s location, there may be nothing you can do to bring down that cost. Incorporating a PRI into your existing network eliminates charges from using traditional lines and delivers long distance service digitally Installing a new system may be the only way to lower the ultimate operating costs.
Is Sticking With My Nortel System the Best Decision I Could Make For My Company?
You might still be tempted to use Nortel products, despite service being discontinued.  You likely own your Nortel equipment outright, making this seem like an attractive option to keep operating expenses low.  You may be familiar with your system and adverse to the idea of having to learn and train your staff on a new technology.
Like all equipment, use and time begin to exact a toll on the hardware, ultimately resulting in failures. If your Nortel phone system goes down it requires a “keycode” to get the system up and running again. With the “End of Life” of Nortel products, the company’s original keycode retrieval system was phased out and is no longer accessible to Nortel users.
As we get farther away from Nortel’s “End of Life” announcement there is a greater scarcity both of parts available to replace components of your system, as well as companies capable of performing the necessary maintenance.   Any work offered by these companies will not be warrantied as there is no longer any manufacturer warranty on parts. 
What would a single day of your phone system going down mean to your business?  How much revenue would your organization lose? 
What Can I Do to Be Proactive?
To avoid downtime associated with a broken down telephone system with nothing to fix it with, now is the time to act. It is important, therefore, to either upgrade the system or replace it entirely. This will eliminate the risks of lengthy downtime and disruptions. Leaders in the enterprise telecommunications market currently offer cutting-edge products, even cloud-based telephone infrastructure, which save on cost and increase efficiency.
Many current systems do not require a keycode to operate as does the Nortel system you  now have in place. You will not have to worry about misplacing it, nor require a new one should something go awry. Any means to simplify things and avoid disruptions in service are good for the organization.
Speak with a qualified telecommunications provider, such as Fusion Communications, in your local market.   The best of these providers carry multiple manufacturers’ product lines covering a breadth of solutions including on premise, hybrid, virtualized, hosted VoIP and other technologies that may deliver a greater yield to your organizations productivity and bottom-line.